: Cotton remains the dominant fabric, expected to hold roughly 37.7% of the market share in 2026.
: Specialty stores (including brand shops) are projected to capture 42.7% of the market share in 2026. 2. Consumer Buying Trends (2026) buy jockey underwear
: There is a 20% annual growth in demand for eco-friendly materials like organic cotton and bamboo. : Cotton remains the dominant fabric, expected to
: India remains a critical driver. Its official licensee, Page Industries Ltd. , reported Q3 2025 profits of $23.4 million, reflecting robust demand in the Asia-Pacific region. Market Segmentation : Consumer Buying Trends (2026) : There is a
: Jockey sits firmly in the mid-range segment, which held a 50.49% global market share in 2024 due to its focus on value and sustainable fabrics.
: Consumers are shifting toward performance-oriented products. Jockey recently launched the VentraCool Air™ Collection , which uses laser-cut ventilation and advanced airflow technology. Material Preferences :
