But Wait ... There's More!: Tighten Your Abs, M... -

How the industry rose from simple product demos to a dominant force in modern American consumer culture. The Quest for Perfect Abs (and Millions)

Here is a blog post exploring the fascinating world of the infomercial industry through the lens of Stern’s investigative work. But Wait ... There's More!: Tighten Your Abs, M...

Have you ever found yourself wide awake at 2 AM, mesmerized by a man in a neon shirt screaming about the miracle powers of a waterproof sealant? Or perhaps you’ve been tempted by the promise of "perfect abs" in just five minutes a day? How the industry rose from simple product demos

But Wait ... There's More!: Tighten Your Abs, M...

How the industry rose from simple product demos to a dominant force in modern American consumer culture. The Quest for Perfect Abs (and Millions)

Here is a blog post exploring the fascinating world of the infomercial industry through the lens of Stern’s investigative work.

Have you ever found yourself wide awake at 2 AM, mesmerized by a man in a neon shirt screaming about the miracle powers of a waterproof sealant? Or perhaps you’ve been tempted by the promise of "perfect abs" in just five minutes a day?