You Can Kill An Idea, But You Can't Kill An Opp... May 2026

: Emerging tools or scientific breakthroughs that create new possibilities.

Henderson argues that most organizations fail because they start with an idea and try to find a market for it.

This methodology uses six sources to identify where "big places to play" exist before brainstorming specific products: You Can Kill An Idea, But You Can't Kill An Opp...

: The aesthetic and functional way solutions are presented. How to Apply This Guide

: External shifts in demographics, economics, or consumer behavior. : Emerging tools or scientific breakthroughs that create

The phrase you are referring to is likely the title of the business book by Pam Henderson . This guide explores the core philosophy of "Opportunity Thinking," which suggests that businesses should prioritize finding broad "opportunities" in the market rather than focusing solely on individual "ideas". Core Concept: Idea vs. Opportunity

: Use trends to look further ahead and understand the "opportunity landscape" before committing resources. How to Apply This Guide : External shifts

: Don't be afraid to discard individual products if they don't fit a larger, sustainable opportunity.