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The "Streaming Wars" have shifted from a battle for volume to a search for .

AI-generated scenes are moving into primetime, enabling faster production but sparking controversy over human authorship and job security. The "Streaming Wars" have shifted from a battle

2026 M&E trends: simplicity, authenticity, and the rise of ... - EY such as Tilly Norwood

The industry is moving from mere AI experimentation to full-scale integration across production and consumer-facing content. The "Streaming Wars" have shifted from a battle

Virtual actors and AI idols, such as Tilly Norwood , are beginning to carve out careers alongside human talent, offering studios a new pool of "flexible" performers.

Roughly 60% of streaming now occurs on mobile devices, leading to a rise in "micro-dramas"—episodes designed in vertical formats for 60- to 90-second bursts.