These customers are often motivated by an existing affinity for the parent fashion label rather than watch technicals.
Reached primarily through the MVMT and Olivia Burton brands. These buyers are heavily influenced by social media aesthetics, influencer endorsements, and price transparency.
The flagship brand sees a remarkably balanced 50-50 split between men and women. The "HENRY" and Younger Segments
Movado Group also produces watches for major fashion houses like Coach, Tommy Hilfiger, and Hugo Boss.
Who Buys Movado Watches -
These customers are often motivated by an existing affinity for the parent fashion label rather than watch technicals.
Reached primarily through the MVMT and Olivia Burton brands. These buyers are heavily influenced by social media aesthetics, influencer endorsements, and price transparency.
The flagship brand sees a remarkably balanced 50-50 split between men and women. The "HENRY" and Younger Segments
Movado Group also produces watches for major fashion houses like Coach, Tommy Hilfiger, and Hugo Boss.
