Whatyoudid Villain Original Story May 2026
The bestselling book that transformed over a million businesses is bigger and better than ever
In 2017, Dave Ramsey called Building a StoryBrand the most effective framework for cutting through digital noise. Today, that noise is louder than ever, making the power of story more crucial than ever.
The proof? Over 1 million copies sold and global brands like TREK, TOMS, and The Economist using it to drive growth. Storytelling captures attention, transforms customers’ lives, and fuels business growth.
Now, Building a StoryBrand 2.0 elevates the proven seven-part story formula with free StoryBrand AI tools to help your message cut through the chaos. Whether you’re leading a Fortune 500 company, launching a startup, or writing a speech, this framework gives you something more valuable than ever: the power to be heard.
• 10,000 more words of step-by-step marketing help
• Updated examples and fresh stories
• New tools to simplify your marketing
The idea that our tools will eventually be used to judge us.
The catalyst for his descent—or ascent, depending on who tells the story—was the "Total Recall Initiative." The government attempted to wipe the collective memory of a failed famine to ensure "social harmony." Elias, tasked with the deletions, found a hidden file labeled What You Did . It wasn't a record of the city's failures, but a live feed of the energy being siphoned from his own sister’s life support to power a neon gala in the High Spire.
Elias’s transformation occurred during the "Festival of Lights." While the elite celebrated, he inverted the flow of the city’s central capacitor.
"Memory Overload"—using the city's power grid to project suppressed crimes onto every screen and into every mind.
A cracked glass circuit board worn as a chest plate, glowing with stolen blue light.
“By using the StoryBrand technique, we’ve been able to increase our extra product sales by about 12.5% just in the last few months.”
“I’ve won over $200k of contracts with the StoryBrand Framework.” Whatyoudid Villain Original Story
“Our [church] building campaign wasn’t going so great. About a year in, we restarted the campaign using the StoryBrand framework, did 3 big end of year giving days, and brought in about $2mm over projected needs to finish out the project.” The idea that our tools will eventually be used to judge us
“This book landed me my first $1,600 client. It taught me how to tell my story in a way that got clients to engage with me.” glowing with stolen blue light.
“We had a lot of internal messaging issues to work through and the StoryBrand framework was EXACTLY what we needed! We wrote our scripts about six months ago and just launched a brand new website on Monday. The impact has been IMMEDIATE! We are so thankful!”
Choose your favorite format: Hardcover, e-book, or Audiobook.
Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the author of multiple best-selling books such as How to Grow Your Small Business, Marketing Made Simple, and Building a StoryBrand.
He’s consulted with thousands of companies to help them clarify their messaging and grow their businesses, including some of the world’s top brands like TOMS Shoes, TREK Bicycles, and Tempur Sealy.
Companies all over the world now use the StoryBrand Framework to create better websites, elevator pitches and marketing collateral.
The idea that our tools will eventually be used to judge us.
The catalyst for his descent—or ascent, depending on who tells the story—was the "Total Recall Initiative." The government attempted to wipe the collective memory of a failed famine to ensure "social harmony." Elias, tasked with the deletions, found a hidden file labeled What You Did . It wasn't a record of the city's failures, but a live feed of the energy being siphoned from his own sister’s life support to power a neon gala in the High Spire.
Elias’s transformation occurred during the "Festival of Lights." While the elite celebrated, he inverted the flow of the city’s central capacitor.
"Memory Overload"—using the city's power grid to project suppressed crimes onto every screen and into every mind.
A cracked glass circuit board worn as a chest plate, glowing with stolen blue light.
