Understanding Communication Research Methods: A... File

: Share the results and identify new questions for future study. Why It Matters

Before selecting a specific tool or method, researchers must identify their "worldview" or paradigm. These perspectives dictate what kind of knowledge is considered valuable: Understanding Communication Research Methods: A...

: Gather the actual data through your chosen method. : Share the results and identify new questions

Discourse Analysis, Rhetorical Criticism, Performance Methods. 4. The Research Process Performance Methods. 4. The Research Process