Tv | Media Buying 101

Media Buying 101: The Basics of Media Buying > One Day Agency

Automating real-time auctions for streaming platforms. Toolkit & Learning Experience tv media buying 101

Understanding the difference between broadcast (local/national), cable (niche audiences), and CTV/OTT (streaming services). Media Buying 101: The Basics of Media Buying

Mastering industry slang like Spots (30–90 second commercials), Dayparting (scheduling based on time of day), and Crawls (on-screen scrolling text). cable (niche audiences)

Specific sheets for instructions and tracking metrics.

Learning to calculate CPM (cost per thousand impressions) and tracking success through ROI or ROAS (return on ad spend). Buying Strategies: Upfronts: Buying slots months in advance for major seasons. Remnants: Purchasing unsold inventory at a discount.