The Crowd By Gustave Le Bon - Full Text Archive -

Gustave Le Bon’s 1895 work, The Crowd: A Study of the Popular Mind , is a foundational, public-domain text exploring how individuals lose rational judgment within collective, "hypnotic" groups. It highlights the "law of mental unity," where crowds become susceptible to contagion, simple imagery, and emotional contagion rather than reason. Access the full text at Standard Ebooks .