That Wonderful Urge(1948) -

: The film satirizes the "yellow journalism" of the era, where the public's hunger for "freaks served up with all the trimmings" outweighed the value of normal human decency.

(1948) is a screwball comedy film directed by Robert B. Sinclair, starring Tyrone Power and Gene Tierney . A remake of the 1937 film Love Is News , it explores the classic "battle of the sexes" through the lens of media ethics and social class. Plot Overview That Wonderful Urge(1948)

: A cynical reporter who learns the personal cost of his own sensationalist journalism. : The film satirizes the "yellow journalism" of

: A "madcap" heiress who uses her social power and the press as a weapon of retaliation. A remake of the 1937 film Love Is

The story follows (Tyrone Power), an ambitious investigative reporter for the New York Chronicle who has made a career out of writing scathing articles about Sara Farley (Gene Tierney), a wealthy and eccentric grocery store heiress.