: Rising pressure from Online Travel Agents (OTAs) like Expedia and the growth of Airbnb challenged traditional hotel market shares.
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: The combination of Marriott Rewards and Starwood Preferred Guest (SPG) created a massive loyalty base of nearly 110 million members by year-end 2017. Financial Growth : : Rising pressure from Online Travel Agents (OTAs)
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: Jumped 32.7% in 2017 to $20.45 billion following the integration.
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