Rutube Online

: State-backed TV channels like Channel One Russia and NTV are directly embedded into the platform's toolbar.

: Viewers spent approximately 1.9 billion hours on the platform, with views increasing by nearly 20%. rutube

Rutube: The "Russian YouTube" and Its Rise in the Global Digital Shift : State-backed TV channels like Channel One Russia

: Movies, TV series, and live streaming of video games. Social Content : Podcasts, news, and short vertical videos. Social Content : Podcasts, news, and short vertical videos

Since late 2020, Rutube has been owned by , a subsidiary of the state-backed energy giant Gazprom. This acquisition marked the beginning of heavy investment intended to make the platform a credible rival to Western services. According to reports from the Atlantic Council , Rutube is now part of a broader "techno-isolationism" trend within Russia. Content and Ecosystem

: The platform has introduced "non-linear" features such as movie ticket sales and video preloading for offline viewing. Russia's RuTube is no match for YouTube - The Spectator

: The number of content creators on Rutube jumped by 137% in a single year.