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If you are looking for practical ways to build or understand promotions, these strategic frameworks are commonly used: Optimal promotion strategies of online marketplaces

: This customer-centric research identifies utilitarian and hedonic benefits of promotions, noting that monetary savings strongly impact attitudes toward discounts, while pleasure-based benefits drive engagement with loyalty programs. romptiponua

: A quantitative research study that examines how different promotional types—such as monetary vs. non-monetary—influence consumer attitude and purchase intention. If you are looking for practical ways to