Rob — Riches

1st Place Central Qualifier, Novice (2005) and Middleweight (2006).

Riches quickly established himself as a dominant force in natural bodybuilding and fitness modeling, earning the nickname "Hollywood" from judges due to his lean, stage-ready physique. His competitive history includes several high-profile titles: Rob Riches

Rob Riches is a British-born fitness model, natural bodybuilder, and personal trainer who has become a leading figure in the global fitness industry. Originally from Farnborough, England, Riches' journey began at age 15 when a mountain bike accident left him with a fractured shoulder; doctors recommended weight training for rehabilitation, sparking a lifelong passion for bodybuilding. 1st Place Central Qualifier, Novice (2005) and Middleweight

1st Place Junior Lightweight at the World Finals (2006). WBFF: Won the World Fitness Model Championship in 2011. Riches successfully combined his film degree with fitness

Riches successfully combined his film degree with fitness by launching The Rob Riches Show and a popular YouTube channel with over 650,000 subscribers. He currently operates Rob Riches Studio in Los Angeles, a private space for 1-on-1 elite coaching and professional fitness content production.

He generally follows a balanced macro-nutrition approach, typically maintaining around 3,000 calories per day with a split of roughly 40% protein, 40% carbohydrates, and 20% fats. He authored the book Ultra Lean , a guide to sustainable macro-nutrition and training.