The tension famously peaked during the 2017 BET Awards pre-show interview, where Budden walked off set during a tense exchange with Migos—a moment that essentially birthed the inspiration for this track. The Music Video: A Masterclass in Trolling
Released on December 19, 2017, the music video took the pettiness to a cinematic level. Directed by Quavo (under his "Huncho" moniker), the visual featured: Quavo and Lil Yachty's ''Ice Tray'' Behind-the-Scenes Video Quavo & Lil Yachty - Ice Tray
The track is famous for its hook, where Quavo delivers the now-iconic line: "If a nigga hatin', call him Joe Budden" . This was a direct response to media personality and former rapper Joe Budden, who had been a vocal critic of Migos and Lil Yachty on the Complex series Everyday Struggle . The tension famously peaked during the 2017 BET