Psychological Triggers: Human | Nature, Irrationa...

Our perception of "truth" is rarely objective. Through , our brains latch onto the first piece of information received. If you see a shirt marked down from $200 to $50, you perceive it as a bargain, regardless of whether the shirt is worth $10. We don't see things as they are; we see them in comparison to what we were told first. This irrationality is the bedrock of modern marketing and negotiation. Conclusion

The human mind is a marvel of evolutionary engineering, yet it remains a biological machine built for a world that no longer exists. While we pride ourselves on being the Homo sapiens —the "wise human"—we are often driven by psychological triggers that bypass logic entirely. To understand human nature is to acknowledge that we are not rational beings who occasionally feel, but emotional beings who occasionally think. The Survival of the Irrational Psychological Triggers: Human Nature, Irrationa...

Human nature is fundamentally tribal. This gives rise to the —the deeply ingrained "itch" to return a favor. When someone does something for us, we feel an irrational obligation to settle the debt, a trait that allowed early humans to form complex trade networks. Our perception of "truth" is rarely objective