Use data like location, interests, and browsing history to ensure your ad reaches the right person at the right time.
While the page loads, the publisher puts the available ad space up for auction on an Ad Exchange . programmatic buying definition
Advertisers use a Demand-Side Platform (DSP) to automatically bid on that space if the user matches their target criteria. Use data like location, interests, and browsing history
This entire process happens in roughly —faster than the blink of an eye. Why Should Your Business Care? Use data like location
While RTB is the most common, programmatic buying comes in various forms to suit different needs:
