: Platforms like Google Ads look at how relevant your ad and landing page are to the user's search.
Advertisers bid on specific keywords or target specific audiences. When a user’s search or behavior matches these criteria, an auction takes place in milliseconds to determine which ads are shown. : Platforms like Google Ads look at how
: Platforms like Facebook, Instagram, LinkedIn, and X (Twitter) offer robust PPC options. : Platforms like Google Ads look at how