Traditionally focuses on the text and talk of professional politicians, such as prime ministers, presidents, and government institutions.
Uncovers how language is used to maintain or abuse power, often by creating "us vs. them" narratives or establishing what is considered "normal" in society. Political discourse analysis
Current discourse is increasingly shaped by technological and geopolitical shifts: Traditionally focuses on the text and talk of
Political Discourse Analysis (PDA) is a multidisciplinary field that examines how language is used by political actors to construct reality, exercise power, and influence public opinion. It goes beyond simple text analysis to uncover the underlying ideologies and power dynamics embedded in political communication. such as prime ministers