Advertising — Ogilvy On

: An ad should be so interesting that people buy the product, not so creative that people admire the ad itself.

: Long before the digital era, Ogilvy operated like a performance marketer, insisting that every ad be accountable for driving action. 🔍 The Foundation: "Homework" and Research Ogilvy on Advertising

: He believed consumers are intelligent and want factual reasons to buy, not empty slogans. : An ad should be so interesting that