Now & Later -

A treat children could enjoy all day for just a nickel.

Now & Later thrives on "Barbershop Nostalgia." It’s the candy you find at corner stores, concession stands, and grandma’s glass jar.

Small, square, and individually wrapped to survive pocket heat. 📜 A Quick History Now & Later

Heat and friction turn it into a soft, long-lasting chew.

They now offer Chewy (soft from the start) and Splits (two flavors in one). ⚡ Why It Stays Relevant A treat children could enjoy all day for just a nickel

Created by the Phoenix Candy Company in 1962.

Now & Later is the candy world’s ultimate marathon runner. Since 1962, it has occupied a unique niche: a taffy-like chew that starts like a brick and ends like a smoothie. 🍬 The "Patience" Candy 📜 A Quick History Heat and friction turn

Most candy offers instant gratification. Now & Later demands a contract. It starts hard and rigid.