Myspace < HD >

As the site grew, user experience worsened due to massive ad placements, slow page loads, and unruly, heavily coded profiles.

Users could highlight their closest friends in a "Top 8" (later "Top 12" or "Top Friends") list, a feature that allowed for social ranking, creating, and sometimes dramatic social hierarchy. MYSPACE

MySpace fell victim to complacency, failing to adapt to changing user preferences for more streamlined, streamlined social experiences. As the site grew, user experience worsened due

MySpace was, perhaps most importantly, a massive discovery hub for indie and emerging artists. Artists like Arctic Monkeys and Panic! At The Disco used the platform to break through, allowing users to discover local scenes and filter music by genre/location. MySpace was, perhaps most importantly, a massive discovery

While MySpace allowed for creative, messy individuality, it struggled to compete with the cleaner, more structured, real-name-focused interface of Facebook.