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Historically, broadcast TV has been slower to change, but streaming services have become a haven for mature female talent. In the 2024-25 season, the percentage of major female characters on streaming programs rose to 49% . The Persistence of "The Double Standard"
The narrative that women over 50 are "invisible" is being challenged by a wave of recent successes. In the last few years, we’ve seen historic wins and nominations that prove talent doesn't have an expiration date:
Progress has been most visible for white, heterosexual women. There is still an urgent need for more stories featuring women of color, queer women, and disabled women over 50.
While male characters often see their roles increase in their 40s and 50s, women face a steep drop-off. Men over 60 make up roughly 10% of characters, while women in that same age bracket account for only 6% .
Historically, broadcast TV has been slower to change, but streaming services have become a haven for mature female talent. In the 2024-25 season, the percentage of major female characters on streaming programs rose to 49% . The Persistence of "The Double Standard"
The narrative that women over 50 are "invisible" is being challenged by a wave of recent successes. In the last few years, we’ve seen historic wins and nominations that prove talent doesn't have an expiration date:
Progress has been most visible for white, heterosexual women. There is still an urgent need for more stories featuring women of color, queer women, and disabled women over 50.
While male characters often see their roles increase in their 40s and 50s, women face a steep drop-off. Men over 60 make up roughly 10% of characters, while women in that same age bracket account for only 6% .
