Media Buying Here

: Buyers are aggressively shifting budgets toward Connected TV (CTV) and Over-the-Top (OTT) platforms (like Hulu, Netflix, and YouTube) as traditional TV viewership continues to decline. A Day in the Life of a Media Buyer

The industry is currently defined by two primary methods of acquisition: media buying

is dedicated to pure experimentation with new platforms or emerging tech. : Buyers are aggressively shifting budgets toward Connected

A typical day for a modern, often remote, media buyer involves more than just "spending money": media buying