Examines how technology has transformed football into a 24/7 global media product, requiring managers to integrate new media strategies .
Analyzes various models, including the Stock Market model , Supporter Trust model , and the rise of foreign investment. Managing Football: An International Perspective
Discusses the management of physical infrastructure as a tool for revenue maximization and fan engagement. The Global Market Landscape Examines how technology has transformed football into a
Details how clubs manage revenue streams from ticket sales, broadcasting rights, and sponsorships while navigating cost control and Financial Fair Play (FFP) regulations. including the Stock Market model