"mad Men" Smoke Gets In Your Eyes(2007) -

: The pilot had a production budget of approximately $3 million [13].

" Smoke Gets in Your Eyes ," the series premiere of Mad Men , aired on on AMC [13, 32]. Written by creator Matthew Weiner and directed by Alan Taylor , the pilot introduces the high-stakes, smoke-filled world of 1960s Madison Avenue [13]. Plot Summary "Mad Men" Smoke Gets in Your Eyes(2007)

: In a definitive monologue, Don explains that advertising is about making people feel that "whatever you’re doing is OK" [14, 17]. : The pilot had a production budget of

: The episode carefully builds Don's persona as a master of reinvention, culminating in the "twist" ending that reveals he has a wife, Betty , and two children waiting for him in the suburbs [5, 18]. Plot Summary : In a definitive monologue, Don

Set in 1960 New York City, the episode follows , a senior creative director at the Sterling Cooper advertising agency [6]. His primary challenge is developing a new campaign for Lucky Strike cigarettes amidst growing public concern over health risks [6, 14]. After a sleepless night and extensive questioning of everyone from his bohemian girlfriend to a local waiter, Don saves the account during a tense meeting by shifting the focus from health to the process of manufacturing: "It’s Toasted" [14, 21]. Key Themes and Character Introductions