Beyond its standalone success, the song became synonymous with emotional turning points in . It famously played during the Season 7 finale when Emily Prentiss departed the BAU and during Jennifer "JJ" Jareau's wedding. This television exposure helped propel the track to millions of streams and solidified Kershaw's reputation for "dark and haunting" folk-based pop.
: The song explores the release that comes with "mid-fall" and the loss of innocence through love. Cultural Impact Lily Kershaw - As It Seems [Official Music Video]
Kershaw often describes her music as being "all about death" and heartbreak, though "As It Seems" also touches on self-discovery and the search for purpose. Beyond its standalone success, the song became synonymous
: The central message—"you must find something to live for"—acts as a call to find meaning even when "darkness comes a-calling". : The song explores the release that comes
: The video uses a vintage, dreamlike atmosphere to reflect Kershaw's observation that "this life is as fragile as a dream".
The official music video for by Lily Kershaw is a cinematic exploration of life’s fragility and the passage of time. Released in September 2013 as the lead single from her debut album, Midnight In The Garden , the video gained significant attention after the song was featured in high-profile TV moments, most notably the Season 7 finale of Criminal Minds . Creative Vision and Direction