Juice Wrld - Armed & Dangerous (directed By Cole Bennett) -

"We’re just gonna run it, Jarad," Cole shouted over the bass of "Armed & Dangerous" as it kicked in. "No plan. Just move."

The air in the Lyrical Lemonade warehouse was thick with the smell of orange juice and expensive smoke. Cole Bennett adjusted the focus on his lens, looking through the viewfinder at Jarad—Juice WRLD—who was currently vibrating with an energy that couldn’t be contained by a script.

As the sun began to dip, casting long shadows through the warehouse windows, Cole lowered his camera. Juice was slumped in a folding chair, breathless and laughing, clutching a carton of orange juice.

In one room, he was surrounded by his crew, a sea of jumping bodies and flashing lights. In the next, he was alone in a hallway, his shadow dancing against the walls as Cole’s signature editing—vibrant doodles and sudden zooms—began to take shape in the director's mind. Every time Juice flashed that crooked, gap-toothed grin at the camera, Cole knew they were capturing lightning in a bottle.