The song and its visual identity were born out of a raw, independent spirit. Jay Sean wrote "Ride It" alongside producer , who famously produced the track in a garden shed.
While the 2007 video remains a classic, the song gained a second wave of massive popularity in 2019. A deep-house remix by DJ Regard went viral on TikTok, leading to billions of streams and introducing Jay Sean's iconic R&B hook to a new generation. Jay Sean "Ride it" (**official video***)
While largely shot in London, the video also included scenes filmed in Manhattan, reflecting the song's broad urban appeal. Production Background The song and its visual identity were born
The official music video, filmed on August 12, 2007, at the central London nightclub , serves as a sleek visual extension of the song's themes of late-night chemistry and flirtatious games. A deep-house remix by DJ Regard went viral
The "Ride It" official video was instrumental in establishing Jay Sean as one of the first UK artists to successfully bridge Western pop with R&B influences on a global scale.