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: Sony utilized a savvy multi-platform campaign, including "blue-washing" the Spanish village of Júzcar , which became the world's first "Smurf Village" and a major tourist attraction.

: At the time of its release, it was the highest-grossing live-action/animated hybrid film. It remained Sony Pictures Animation's top-grossing film until it was surpassed by Spider-Man: Across the Spider-Verse in 2023. I_Puffi_2011_HD_-_Altadefinizione01

: The film was produced on a $110 million budget and yielded an estimated profit of $83 million . : Sony utilized a savvy multi-platform campaign, including

Released on July 29, 2011, The Smurfs (Italian title: I Puffi ) is a live-action/CGI hybrid film directed by and distributed by Sony Pictures Releasing . Despite facing overwhelmingly negative reviews from critics, the movie was a massive commercial success, grossing $563.7 million worldwide. Production & Commercial Success : The film was produced on a $110