: Delivering superior service leads to higher retention and more sales to existing customers, which is often more cost-effective than pure pre-sale marketing.
: Shepherd introduces a framework centered on the "Three Cs"— Company , Customers , and Competition —to help businesses find their market sweet spot. How to gain customers and increase profits with...
: A significant portion is dedicated to ensuring existing customers remain loyal and increase their purchase volume over time. Expert & Community Perspectives : Delivering superior service leads to higher retention
: Increasing profits often involves optimizing costs for low-value customers while introducing loyalty programs for high-value segments. Expert & Community Perspectives : Increasing profits often
: It details how to fill the top of the sales funnel through targeted "awareness activities" and lead education.
: Building word-of-mouth through industry events and publicizing your subject matter expertise through webinars or workshops.
Beyond the specific book, general business research emphasizes several proven strategies to achieve these goals: