: By focusing on the quality of sound—the crack of ice in a plastic cup or the crunch of a donut—Dunkin’ uses audio to trigger immediate cravings and brand recognition. Why Audio Matters for Dunkin'
: The rhythmic tumbling of coffee beans and the hiss of an espresso machine. Dunkins (Audio)
Dunkin' has recently ventured into the "audio" space through creative collaborations aimed at transforming the sensory experience of a morning routine. Most notably, the brand partnered with to launch the "Brew and Renew" alarm, which allows users to wake up to the high-definition sounds of a Dunkin' shop—such as beans tumbling, espresso steaming, and coffee pouring. : By focusing on the quality of sound—the
From ASMR-inspired alarms to silent discos, Dunkin’ is proving that a brand’s "voice" is more than just a tagline—it’s an immersive audio experience. 1. The "Brew and Renew" Alarm with Hatch Most notably, the brand partnered with to launch
In a unique partnership with the sleep-tech company Hatch , Dunkin’ introduced the alarm. Designed to replace jarring beeps with "Dunkin’ energy," this audio experience features:
On platforms like TikTok and Instagram, Dunkin’ leverages "sonic branding" to stay in the spotlight.
By moving into audio, Dunkin’ is adapting to the "on-the-go" lifestyle of its customers. Whether it’s a podcast ad, a custom alarm, or a viral TikTok sound, the goal remains the same: ensuring that even before you take your first sip, you know exactly what "Dunkin’ energy" sounds like.