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: Walmart purchased ModCloth through its e-commerce subsidiary, Jet.com , on March 17, 2017.

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: While official terms were not disclosed, reports estimated the price was between $50 million and $80 million . on March 17

: The move was controversial. Many of ModCloth's core customers—who valued the brand's indie, body-positive, and feminist roots—felt the partnership with a mass-market retailer like Walmart was a betrayal of those values. The Sale and Beyond (2019–Present) did walmart buy modcloth