However, Nike officially sold Hurley to the brand management firm in December 2019 . Key Details of the Ownership History
Nike purchased Hurley International from founder Bob Hurley. At the time, the brand was generating about $70 million in annual sales. did nike buy hurley
Yes, but no longer does. Nike acquired the surfwear brand in 2002 for approximately $95 million to gain a foothold in the surf, skate, and snowboard markets. However, Nike officially sold Hurley to the brand
Nike decided to sell the brand to focus on its "Consumer Direct Offense" strategy, which prioritizes direct-to-consumer sales and investment in its core Nike brand. did nike buy hurley