: Artists who defy traditional pop, hip-hop, or electronic labels are gaining traction due to the discovery-heavy nature of streaming services.
: Remains the "king" of teen platforms, used by nearly nine-in-ten teens. It is increasingly used for long-form content that serves as a modern alternative to traditional TV. cum teen hard
: Music is a daily constant for 78% of teens. Podcasts are also rising as a "trusted voice," with 71% of teen listeners feeling deeply engaged by their favourite creators. Trending Content & Narrative Shifts : Artists who defy traditional pop, hip-hop, or