The focus is on finding individuals who can represent a "fresh" or "clean" beauty aesthetic. 4. Cultural Impact and Criticism
Christie Brinkley , Paula Patton , Jessica Stam , Taylor Swift , Sofia Vergara , Pink , Janelle Monáe , and Katy, Perry have all represented the brand.
Zendaya was announced as a spokesperson in 2016. In 2018, Amy Deanna became the first model with vitiligo to represent the brand.
While often hiring celebrities, casting calls have historically sought individuals aged 21–40 of any ethnicity to represent their broad product line.
