To keep his workers busy during the summer months when boot sales dipped, Marquis decided to branch out into a "new" sport: . In 1917 , the company released the All Star (originally called the "Non-Skid"), a canvas and rubber high-top designed specifically for the court. The Legend of Chuck Taylor (1921–1932) Converse About Us | Story of Converse Australia
The story of is a classic American tale of a functional tool accidentally becoming a global symbol of rebellion, art, and self-expression. The Practical Beginnings (1908–1917) converse
It began in when Marquis Mills Converse opened the Converse Rubber Shoe Company in Malden, Massachusetts. Initially, the company didn't make "cool" sneakers; they made rubber galoshes and winter boots to keep people's feet dry in the slush. To keep his workers busy during the summer