Place | Childrens

: The flagship brand, offering value-priced apparel and accessories for newborns through pre-teens.

: In early 2024, Mithaq Capital SPC acquired a controlling stake in the company, leading to a tighter focus on digital growth and licensing. Commitment to Sustainability childrens place

: Launched in 2021 specifically for tween girls, focusing on individuality and self-expression. : The flagship brand, offering value-priced apparel and

: Acquired in 2019, this brand is known for colorful, coordinated "bow-to-toe" collections that celebrate childhood. : Acquired in 2019, this brand is known

The Children’s Place has shifted toward a , with e-commerce now driving a significant portion of its sales. Recent strategic initiatives include:

The company manages a diverse portfolio of proprietary brands catering to different age groups and styles:

: A specialized brand introduced in 2022 that serves as a one-stop destination for pajamas and loungewear for all ages, including adults. Business Strategy & Modernization