This paper examines the mechanics, economic impact, and player engagement strategies of the Christmas Event within the popular Roblox game "Car Dealership Tycoon."
In the context of "Car Dealership Tycoon," a "script" refers to the underlying game code that dictates event behavior. During the Christmas season, these scripts facilitate several core functions:
Seasonal events in "Car Dealership Tycoon" serve as critical catalysts for player retention and server growth. The Christmas Event, typically characterized by limited-time currency, festive map overhauls, and exclusive vehicle rewards, represents the peak of the game's annual content cycle. This paper explores how these events utilize "fear of missing out" (FOMO) and specialized scripting to maintain high engagement levels. The Role of Seasonal Scripts
