Buying A Billboard Business -

: Many appraisers use an income approach where Value = Net Operating Income / Cap Rate . Typical cap rates in this niche range from 8% to 12% .

: Do not rely on seller claims. Cross-reference their "impressions" with official Department of Transportation (DOT) vehicle counts. buying a billboard business

: The most valuable plants are those with long-term land leases in "protected" zones where new permits are legally impossible to obtain, creating a local monopoly. 2. Strategic Due Diligence Checklist : Many appraisers use an income approach where