One Get One Free Candy — Buy

: For items like candy that may be nearing their expiration date, stores use BOGO to quickly move stock rather than letting it go to waste.

Retailers and manufacturers use BOGO candy offers for several strategic reasons: buy one get one free candy

: When a brand introduces a new flavor or product, a BOGO deal encourages customers to try it with lower perceived risk, hoping to convert them into regular buyers. : For items like candy that may be

: High-visibility BOGO offers on popular candy can act as "loss leaders," drawing customers into the store where they are likely to purchase other full-priced items. : Because these deals are often used to

: Because these deals are often used to clear older stock, it is wise to check the "Best By" dates to ensure the candy will remain fresh by the time you consume the second "free" unit.

Why "Buy One Get One Free" Is Usually A Bad Deal - Wisebread

: BOGO forces a higher unit movement. Instead of buying one chocolate bar, the consumer takes two, effectively increasing the brand's presence in the household. Consumer Benefits and Considerations