: Look for writers who can "show, don't tell" by using concrete details, dialogue, and body language to make their points.
To get the best value for your purchase, provide your writer with a clear framework: : Who is the reader? buy columns
If you are looking to purchase or commission a column for your site or publication, follow these best practices: : Look for writers who can "show, don't
: Should the column be humorous, authoritative, or provocative? don't tell" by using concrete details
a practical guide to writing a column that people will love to read