Buy A Kia Sorento Get A Kia Rio Free -

: The shock value of a "free car" headline was a massive draw for customers who might otherwise have overlooked the brand.

The promotion served several business purposes beyond just selling two cars:

: In the early 2000s, Kia was still establishing itself in North America; high-volume deals helped put more of their cars on the road quickly. buy a kia sorento get a kia rio free

The "Buy One, Get One" (BOGO) offer typically required customers to pay the for a high-end model, such as the Kia Sorento or the Kia Sedona minivan. In exchange, the dealership would provide a base-model Kia Rio —the brand's most affordable car—at no additional cost.

: To qualify, buyers often had to forgo all other factory rebates, low-interest financing, or negotiable discounts on the primary vehicle. Reviewers at Jalopnik noted that these forfeited incentives were often nearly equal to the value of the free Rio . : The shock value of a "free car"

: Known for aggressive marketing, this large dealership is frequently cited by locals for similar outrageous incentives, including "Buy an F-150, get a Rio for $1". Why Dealers Did It

: Dealerships often used this to move "leftover" models from the previous year that were costing them money in "floor plan" interest and insurance while sitting on the lot. In exchange, the dealership would provide a base-model

: This dealership famously ran commercials in the late 2000s offering a "buy one, get one free" deal where purchasing a 2008 model could net you a 2007 model for free.