Best Buy New Logo «LATEST»

Best Buy 's most recent major logo redesign occurred in 2018, marking the first time in nearly 30 years that the retailer significantly altered its visual identity. While the company underwent a broader brand refresh in July 2024—introducing a new tagline, "," and an expanded color palette including magenta and teal—the 2018 logo remains the current official mark. The 2018 Logo Redesign

While the logo was not changed again in 2024, Best Buy updated the surrounding brand elements to better suit the "Age of AI". best buy new logo

: The company adopted a modernized, bold black font (Futura Bold) designed to be cleaner and more readable in digital environments. Best Buy 's most recent major logo redesign

The current logo represents a shift from the iconic giant yellow price tag that dominated the brand's identity since 1989. : The company adopted a modernized, bold black