Unlike in the US, Best Buy in Mexico struggled to compete with giants like Amazon and Mercado Libre, which offered better pricing and faster home delivery.
For over a decade, Best Buy stood as a premier destination for consumer electronics in Guadalajara, Mexico, bringing a US-style "big box" shopping experience to Jalisco’s capital. However, the story of Best Buy in Mexico—and specifically in Guadalajara—is one that concludes with a rapid exit, highlighting the intense challenges of international retail expansion and the accelerating shift toward e-commerce. best buy guadalajara mexico
The year 2020 marked a turning point. The global COVID-19 pandemic severely impacted brick-and-mortar retail globally, but for Best Buy in Mexico, it was the final catalyst for a total exit. In November 2020, Best Buy Co. Inc. announced it would close all 41 of its remaining stores in Mexico, including all Guadalajara locations, by December 31, 2020. Unlike in the US, Best Buy in Mexico
Competitors such as Grupo Elektra, which kept their stores open during lockdowns by claiming essential business status, offered a more intense, price-sensitive retail environment. The year 2020 marked a turning point
Several factors contributed to this decision, as summarized by industry analysts: