It When You Hate Me (feat. Blackbear) (official Music Video) - Avril Lavigne - Love

Avril Lavigne ’s music video for "Love It When You Hate Me" (featuring blackbear) is a high-octane throwback to early-2000s pop-punk, directed by Audrey Ellis Fox. Released in March 2022 as part of her album Love Sux , the video visually leans into the "rebellious princess" aesthetic that originally made Lavigne a superstar. Video Narrative & Style

It opens with Avril being hounded by paparazzi after her sentencing. Once inside, she becomes the "queen of the cell block," leading choreographed dances with female inmates. Avril Lavigne ’s music video for "Love It

Avril Lavigne ft blackbear - I Love It When You Hate Me : r/poppunkers Once inside, she becomes the "queen of the

Travis Barker—who also produced the track—appears on drums alongside blackbear, performing inside a prison cell. The visual style is gritty yet vibrant, utilizing

Lavigne turns prison life into a fashion statement, featuring orange-streaked hair and custom punk-infused jumpsuits. The visual style is gritty yet vibrant, utilizing 2000s-era camera angles and high-energy performance shots.

Critics and fans generally praised the track's infectious energy, though opinions on the collaboration were mixed.