: Watching a movie or listening to music where the audience just observes.
: Video games, social media, and virtual/augmented reality. This category is distinct because it requires active participation from the user.
: Services like Netflix and Prime Video lead in downloads and viewership, though traditional television remains a powerhouse for global video consumption.
: Physical participation, such as attending a festival or visiting a theme park.
: Amusement parks, festivals, art exhibits, and sporting events that offer physical, "in-person" entertainment. Categories of Engagement