Artemisia californica , better known as California Sagebrush or "Cowboy Cologne," is the fragrant soul of California’s coastal sage scrub ecosystem. Despite its common name, it isn't a true sage—which belong to the mint family—but a member of the sunflower family ( Asteraceae ). It is found primarily in western California and Baja California, thriving from coastal bluffs to inland foothills. 🌿 Botanical Profile