The official music video for "Shea Butter Baby" by Ari Lennox and J. Cole , directed by , premiered on February 20, 2019 . It visually captures the "neo-soul sexy sweet midnight delight" Lennox described, focusing on the intimate ups and downs of a modern relationship. Visual Aesthetic and Themes
The song originally appeared on the Creed II soundtrack in November 2018 before becoming the title track of Lennox's debut album. The official music video for "Shea Butter Baby"
: Cole enters around the halfway mark, delivering his verse in a vacant space alongside Lennox. Meaning and Impact premiered on February 20