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If using GIF, keep animation simple to avoid distracting the user from the message. Provide a list of best ad networks for this format? Discuss ad copy strategies to improve CTR? Google Display Ad Size Guide & Free Templates - Figma

Position the ad on high-traffic areas of the website to maximize visibility. 4. Technical Specifications Supported Formats: JPG, PNG, GIF, or HTML5. If using GIF, keep animation simple to avoid

Test different colors, CTAs, and images to see which version produces the best CTR. If using GIF

Here is an informative guide on developing high-performing 728x90 leaderboard banners based on industry best practices: 1. Understanding 728x90 Leaderboard Ads 728 pixels wide by 90 pixels tall. or HTML5. Test different colors